The destination undersells the venture
A misperceived, unmarketed, or badly kept destination caps what any single property can attract, and no operator can repair a country's image alone.
The offer this problem supports
Destination demand advocacy
Destination-level positioning, coalition building, and campaign capability that lifts the market a single property cannot lift alone.
Evidence, WTP signals first
people from overseas think you only go there to see elephant and I can't get them to think
It pains me to say this but Dominica is dirty.
without a strong, consistent global marketing campaign, we're underselling our potential
Sri Lanka is still not marketed or positioned globally in a professional, consistent way
Communications remain weak, and there is no sign of improvement
the fundamental issue is that Sri Lanka simply does not communicate as a destination
We have no long-term brand strategy, no sustained global campaign, and chronic underinvestment
Target list
Owners evidencing this problem, with direct routes to them.