Competitive Gap Cartography

Grow direct bookings and brand presence for a luxury hotel.

Brand and rebranding, website design and CRO, SEO, metasearch and paid social, email, social content and community management, plus a proprietary Hotel Benchmark analytics tool and HOTEL SOCIAL training.

No public pricing, tiers, or packages. Retainer for always-on channels plus project work for brand. Contact for terms.

Build the site, then run the channels that fill it.

Six-phase workflow: Planning, Design and Content, Development, PPC, Email Marketing, Reporting. Website, SEO, GEO/AI search, paid ads, social, email, content.

No public pricing, tiers, or SKUs. Proposal-based after a discovery call. No performance/success-fee model published.

Amplify the book into sustained media authority.

Select adds Forbes.com news release, quarter-page Forbes feature, monthly AuthorVoice posts, 6 months SMART Social, 6-month PR campaign. Premier adds Amazon bestseller campaign, full-page Forbes feature, Times Square announcement, a Forbes on Fifth launch event, 12-month PR, peer councils. Book is the anchor; press/PR/status are escalating add-ons.

Not published by the firm. Third-party estimates: typical programs 75,000-150,000 USD, top engagements above 250,000 USD.

Turn a founder into a published authority under the Forbes brand.

50,000-word ghostwritten book, optional audiobook, 500 copies, online retail distribution, news release on Forbes Books, Forbes.com author portfolio page.

Author-funded hybrid publishing. Firm does not publish prices; third-party sources report entry around 25,000 USD.

Earn coverage and cultural relevance for a luxury property or brand.

Storytelling, public relations and media relations, organic and paid social, brand partnerships, in-house content creation, influencer marketing, crisis communications.

No public pricing, tiers, or minimums. Bespoke retainer implied by long tenures (35 clients 5-plus years). Sold as a menu, not a bundle.

Own a luxury brand's earned media and cultural partnerships.

Media Relations, Partnerships, Social Media, Influencer Marketing, sold together across a client's portfolio.

No public pricing, tiers, or minimums. Ongoing retainer model. Generic industry PR retainers run 3,000-20,000+ USD/month (not firm-specific).

Take a wellness project from first idea to operational reality.

Market Research and Feasibility (via the Horwath HTL H&W JV), Concept and Brand, Design and Technical, Pre-opening and Training, and ongoing Management, with own operated brands (GOCO Spa, GOCO Retreat) layered on for management fees.

No public pricing, fee ranges, or management-fee percentages. Phased sequential engagement negotiated privately.

Decide whether to build, what to build, and who runs it.

Market Research and Feasibility, Concept Development, Executive Recruitment, Spa Asset Management, Strategic Advisory and operator selection. Sold a-la-carte or as an integrated 360 lifecycle, then handed to GOCO for design and operations.

No public pricing. Study/project-based bespoke fees, delivered through the global office network.

Place spa, wellness and hospitality leaders, or you do not pay.

Leadership placement across spa, wellness, hospitality, F&B and fitness. Alignment, research and outreach, vetting, interview coordination, offer support.

Contingency 'no placement, no fee'. No percentage-of-salary published. Not bundled with the consulting line.

Build a spa from idea to launch and beyond.

Feasibility, concept development, design consulting, FF&E selection, owner's representation, turnkey SOPs and pre/post-opening support.

No published pricing. Phased engagement scoped privately.

Design, staff, and run a five-star spa.

Spa Development (feasibility, market research, concept and brand, interior design), Operations and Finance (operational consulting, management, profitability, staff recruitment, retail, booking systems), and Training.

No productized SKUs or published pricing. A-la-carte, commissioned piecemeal.

Benchmark a spa against five-star standards and a performance plan.

In-depth analysis on 400-plus criteria across marketing, guest services, experience, facilities, operations, fitness and membership, with one-year and three-year performance plans.

Semi-productized. Sold standalone or folded into ongoing consulting. No published price.

De-risk and optimize a wellness asset from feasibility to operations.

Viability (feasibility, ROI modelling), Planning (master planning, financial modelling, investment sourcing), Implementation (procurement, brand standards, SOPs), Operations (audits, asset optimization, operator search), plus a Spa, Wellness and Longevity line.

No public pricing or tiers. Study-first entry, retainer/asset-management follow-on. Menu mapped to the lifecycle.

Hand off the meeting booking entirely.

Everything in Gold plus a dedicated appointment setter and done-for-you meeting booking, gated to the top tier only.

Published: 997 USD per month.

Fill the calendar with qualified LinkedIn conversations.

600 prospects per month, campaigns, copywriting, prospect lists, dedicated account manager, profile recommendations. Gold adds heavier follow-up, email integration, multiple campaigns and a LinkedIn masterclass.

Published: Silver 397 USD/month, Gold 697 USD/month. Three-month minimum. LinkedIn Sales Navigator (~100+ USD/month) required separately.

Boost founder visibility, or manage LinkedIn across a leadership team.

Growth Plan: engagement boosting, outbound engagement, dedicated manager, analytics, profile audit. Enterprise: multi-founder LinkedIn GTM management.

Published: Growth Plan 650 USD per month; Enterprise custom pricing.

Turn a founder into a visible authority and inbound engine on LinkedIn.

Up to 5 ghostwritten posts per week, an AI 'Brand Brain', profile optimization, ICP outreach, content interviews, dedicated manager, analytics. Bundles strategy, ghostwriting, engagement and light outbound into one retainer.

Published on-site: 3,999 USD per month.