Operator intelligence / Owner dossier

Jason Vale

Founder & Owner, Juice Master Ltd (Juicy Mountain retreat). Juicy Mountain (TR)

Back to People

18 cited statements (1 pain, 2 money signals). Raw harvest on record: 0 LinkedIn posts, 4 web captures.

ICP dossier / The Independent Retreat Owner-Operator

Multi-dimensional profile for the advisory ICP, assembled from the research on record. Ownership: owner, Vale is actively running Juicy Mountain through its announced final 2026 season before moving Juice Master Retreats to a new leased site, so this is a planned venue change rather than an exit or sale of the venture, consistent with round1's note that the Turkey property itself was leased..

Rooms or keys
12
Rate band
GBP 710-1,545 per person (7-day retreat)
Founded
2005
Tenure (years)
21
Nationality
British
Base location
United Kingdom

Coded voice: 18 statements (1 pain, 2 money signal). Top themes: location_and_destination_appeal (3), guest_experience_and_client_trust (3), nutrition_food_culinary_and_wine (3), founder_journey_and_legacy (2), wellness_programs_and_modalities (1).

Firmographics

employee countunknown, no staff or headcount figure published (unknown)
expansion events2026 confirmed as Juicy Mountain's final operating season, running weekly Saturday to Saturday from 11 April to 17 October 2026, after which the retreat closes source
founded year2005, Jason Vale's first juice detox retreat in Turkey, in the mountains near Gocek source
other venturesJuice Master Ltd (seminars, juice retreats, books and DVDs); a juice bar opened in Waterford, Ireland in 2008; a second retreat, Juicy Oasis, reported in Portugal (secondary-source reference, not independently confirmed on a primary page) (unknown) source
ownership structuresole founder, Jason Vale, operating through Juice Master Ltd (registered in England and Wales, company number 04632887) source
price point7-day retreat (Saturday to Saturday), per person: canvas tent from GBP 710 (twin share) to GBP 990 (single); Big Villa rooms GBP 930 to GBP 1,395; en-suite rooms GBP 1,030 to GBP 1,545 source
rooms keysapproximately 12 accommodation units: 1 Big Villa with 3 rooms, 8 named en-suite rooms, plus a canvas bell-tent option source
trigger 12026: Juicy Mountain's official final operating season, 11 April to 17 October 2026, after which the retreat will close; promoted via Juice Master Ltd's own social channels ("IT'S THE FINAL YEAR FOR JUICY MOUNTAIN", "ALL GOOD THINGS MUST COME TO AN END") and an Instagram post dated 2026-02-21 source

Demographics

age band50s (born 21 June 1969, making him 57 as of the 2026-07-19 research date) source
base locationUnited Kingdom (Juice Master Ltd base), with the Juicy Mountain retreat operating seasonally in Turkey source
career entry 1Author at Juice Master LTD source
career historyVerified: Jason Vale, the "Juice Master" author and wellness personality, is confirmed as the founder and operator of Juicy Mountain. Verification basis: juicymountain.com redirects to the official juicemasterretreats.com/juicymountain page, which carries a personal note from Jason Vale as the retreat's creator; Wikipedia independently credits him with launching "the first juice detox retreat in Turkey" in 2005; and Juice Master Ltd's own Facebook and Instagram accounts promote Juicy Mountain directly. Prior career: struggled with smoking, alcohol, junk food, and chronic psoriasis, eczema and hay fever; inspired by juicing pioneer Norman Walker to transform his health; became a trainer for Allen Carr (the smoking-cessation author) and ran a clinic in Birmingham, UK, before launching the Juice Master brand with his first book in 2001. Author of eleven best-selling books on juicing, health and addiction (over 500,000 copies of books and DVDs sold in the UK via HarperCollins per Wikipedia; a wider global figure of over 3 million copies is cited in secondary sources). Created the documentary "Super Juice Me!" source
educationunknown, no formal education details found in sources consulted (unknown)
languagesunknown, not documented in sources consulted (unknown)
nationalityBritish (born Kensington, London, England) source

Psychographics

top theme 1location_and_destination_appeal
top theme 2guest_experience_and_client_trust
top theme 3nutrition_food_culinary_and_wine
top theme 4founder_journey_and_legacy
top theme 5wellness_programs_and_modalities
voice profile18 coded statements; pain 1; money signal 2

Jobs to be done

job 1When 2026 is confirmed as the retreat's final operating season, I want strong demand and full bookings for this last chapter, so that it ends on a high note rather than a fade out. source
job 2When building his retreat has been, in his own words, a long and challenging journey, I want the next stage of his work to feel less grueling, so that a difficult chapter of construction is put behind him instead of dreading another drawn out build. source
jtbd coverage noteThe one register quote available for this subject describes the construction of the retreat as a long, challenging journey; this is used as emotional voice evidence rather than a functional business outcome. It is drawn from a page titled juicy-escape-retreat rather than the juicymountain page used elsewhere in the dossier, so the exact retreat referenced is not fully certain, and that job is marked medium confidence. No sales brief exists for this subject, and no quote reflects how he wants to be seen by others, so a social job is omitted for lack of voice evidence. A reported second retreat, Juicy Oasis in Portugal, appears in the dossier only as an unconfirmed secondary-source reference and was not used as evidence.

Reachability

linkedin follower count18 source
linkedin profilehttps://www.linkedin.com/in/jason-vale-90775a89 source

Statements

Building Juicy Escape has been a long and challenging journey.

painConstruction and Developmentsource

There's something truly magical about this place and it's one of the reasons why so many people fly from all over the world and return year after year.

money signalLocation and Destination Appealsource

Every week at Juicy Oasis has been full to capacity since the first day it opened

money signalOperations, Crisis and Eventssource

The combination of freshly extracted juices, yoga, fitness, walks, rest, sun, like-minded people and the remoteness of this wonderful place, all add up to the ultimate mind and body 'detox'.

Wellness Programs and Modalitiessource

You can look at all the photographs and watch the video, but the only way to truly appreciate the magic of the mountain in all its beauty, is to experience it first-hand.

Location and Destination Appealsource

I hope to see you soon.

uncodedsource

They say you should undersell and overdeliver—but I can say with absolute confidence: there's simply no place on earth quite like Juicy Escape.

Brand, Marketing and Industry Presencesource

The way this stunning space has been designed means that whatever your idea of a health retreat may be and whatever your individual wants/needs are, you get to create a truly personalised retreat experience during your stay.

Guest Experience and Client Trustsource

Everything about Juicy Escape reflects our EveryBODY welcome ethos.

Guest Experience and Client Trustsource

It's a place where you can be your true, authentic self without fear of judgment. A place where neither size, shape or age matters.

Guest Experience and Client Trustsource

It's a community where people come together with a shared goal; to improve their mental and physical well-being—and have an AMAZING time doing it!

Community and Social Impactsource

Naturally, as with all of our retreats, the finest freshly extracted juices play a massive role in helping you to achieve rapid, healthy weight loss and improve your overall health.

Nutrition, Food, Culinary and Winesource

However, for the very first time, we've introduced bowl food.

Nutrition, Food, Culinary and Winesource

Of course, a pure juice-only option is still available, but given the amount of activity most people will do whilst at Juicy Escape—and the joy when you gather and connect over food—a delicious, healthy and wholesome evening meal has made it to the main menu!

Nutrition, Food, Culinary and Winesource

However, I am beyond proud and excited to finally open the doors and welcome you all to Europe's Healthiest Playground!

Founder Journey and Legacysource

I cannot wait to see you there!

uncodedsource

There are some places in the world that must be experienced in order to capture their true essence, Juicy Mountain is one of those places.

Location and Destination Appealsource

I discovered this beautiful rustic location many years ago, and as I stood looking over the valley, watching one of the most breath-taking sunsets I'd ever seen, I knew that what I was feeling could never be truly captured in a photograph.

Founder Journey and Legacysource

Raw harvested sources

Everything captured for this owner, full text stored in the database. Open an item for the excerpt; the link goes to the original.

Weight Loss Jab or Dangerous Drug?web · Jason Vale – Juice Tube (YouTube channel) · 2025-05-254,506 chars

Hi everyone. Listen, I thought I'd jump in front of the camera. I haven't done this for a long time where something has infuriated me so much that I felt the need to get on my I used to call it a juice box where I'm looking around and it's normally one person that triggers me to do it and it's happened again for Dr. Hillary Jones and he's done it again. He's triggered me and I shouldn't. I know I ...

Juicy Mountain – Final Season: A note from Jasonweb · Juice Master Retreats (juicemasterretreats.com, company-owned site)1,151 chars

It is with both sadness and gratitude that we share the news that 2026 will be our final year at beautiful Juicy Mountain. The season runs every week from Saturday to Saturday from the 11th April-17th October 2026. A note from Jason… There are some places in the world that must be experienced in order to capture their true essence, Juicy Mountain is one of those places. I discovered this beautifu...

Juicy Oasis Portugal: A note from Jasonweb · Juice Master Retreats (juicemasterretreats.com, company-owned site)906 chars

Sometimes it's hard to put into words or even pictures the true beauty and energy of a place and Juicy Oasis is one of those places. You can look through as many pictures as you like of the wide flowing river and mountainous terrain, but until you have actually been here, it's impossible to truly appreciate the sheer magnitude of its beauty. Juicy Oasis is a place close to my heart. I spend a grea...

Juicy Escape, Europe's Healthiest Playground: A note from Jasonweb · Juice Master Retreats (juicemasterretreats.com, company-owned site)2,204 chars

They say you should undersell and overdeliver—but I can say with absolute confidence: there's simply no place on earth quite like Juicy Escape. Set in a beautiful valley in the sun-drenched Algarve region of Portugal, what is also known as Europe's Healthiest Playground, has completely changed the 'health retreat' game. The way this stunning space has been designed means that whatever your idea o...