Operator intelligence / Owner dossier
Massimo Caputi
Terme di Saturnia Natural Destination (IT)
2 cited statements (1 pain, 0 money signals). Raw harvest on record: 0 LinkedIn posts, 0 web captures.
ICP dossier / The Wellness Hotelier at Scale
Multi-dimensional profile for the advisory ICP, assembled from the research on record. Ownership: owner, Multiple Italian business press pieces (BeBeez, Corriere dell'Umbria, MonitorImmobiliare) independently confirm Caputi as founder and majority shareholder of Feidos and president of Terme di Saturnia since 2017, with no report of him divesting his stake..
- Rooms or keys
- 124
- Rate band
- USD 395 to 716 per night (average rates for a standard room)
- Founded
- 2017
- Tenure (years)
- 9
- Nationality
- Italian
- Base location
- Rome, Italy
- Languages
- English, Italian
- Public activity
- high
Coded voice: 2 statements (1 pain, 0 money signal). Top themes: regulation_licensing_and_policy (1), team_hiring_culture_and_leadership (1).
Firmographics
employee countunknown (public sources describe headcount at the wider Terme Italia group of thermal properties but not a verified count for Terme di Saturnia alone)
expansion eventsFebruary 2021, Caputi's Feidos Spa acquired a 47 percent stake in Terme di Chianciano; July 2021, acquisition of Terme di Salice for EUR1,575,000; 2026 to 2027, EUR15 million investment plan for new premium accommodation, spa refurbishment, and the September 2026 launch of "Saturnia Natural Longevity" source
founded yearthe thermal spring has been in use for centuries, but the current corporate ownership dates to September 2017, when Feidos Spa and York Capital acquired the resort from the Manuli family source
other venturesTerme di Chianciano (47 percent stake), Terme di Salice and the adjoining Nuovo Hotel Terme (acquired July 2021), President of Federterme Confindustria and of the Association of Historical Brands of Italy source
ownership structurecontrolled by Feidos Spa (Massimo Caputi, executive president and principal shareholder) together with York Capital Management, which jointly acquired Terme di Saturnia SPA and Golf Resort from the Manuli family for EUR40 million in September 2017; Caputi has been President of Terme di Saturnia since October 2017 and the property is described in 2026 press as controlled and managed by the Terme and Spa Italia group headed by Caputi source
price pointunknown specific published nightly rate; the resort is marketed as a 5 star spa and golf resort and member of The Leading Hotels of the World source
rooms keys124 to 128 rooms and suites, sources vary slightly source
trigger 12025 financial year: Terme di Saturnia closed with record turnover of EUR28.2 million, up about 10 percent year over year source
trigger 2July 10, 2026: press coverage of a EUR15 million investment plan for 2026 to 2027, targeting over EUR35 million in revenue by end of 2027, including new premium accommodation, a rebuilt staff residence by end of 2026, and a full spa complex refurbishment in 2027 source
trigger 3September 2026: scheduled launch of "Saturnia Natural Longevity," described as an evolution of the Terme di Saturnia Method integrating preventive medicine and thermal therapy source
Demographics
age band70s (born in Chieti in 1952) source
base locationunknown specific city; operates through Feidos Spa in Italy
career entry 1Presidente at Federturismo Confindustria source
career entry 2Vicepresidente at Associazione Italiana Confindustria Alberghi source
career entry 3Presidente at Associazione Marchi Storici d'Italia source
career entry 4Presidente at Associazione Marchi Storici d'Italia source
career entry 5Ceo & founder at Terme & SPA Italia source
career entry 6Vicepresident at Terme & SPA Italia source
career entry 7CEO at Feidos SpA source
career entry 8Chairman at Terme di Saturnia Spa & Golf Resort source
career entry 9President at Federterme Confindustria source
career entry 10Member of the Board at Confindustria Assoimmobiliare source
career entry 11Executive Deputy Chairman at Prelios S.p.A. source
career entry 12Partner at Feidos source
career entry 13Executive Director to the Italian market development at IDeA FIMIT sgr source
career entry 14CEO at FIMIT sgr source
career entry 15CEO at Sviluppo Italia source
career entry 16CEO at Grandi Stazioni S.p.A. source
career entry 17CEO at Proger spa source
career historycivil engineer by training; built a career in real estate and investment through Feidos Spa, which he leads as executive president and principal shareholder; president of Federterme Confindustria (Italian thermal spa industry association) source
educationdegree in Civil Engineering, university not specified in available sources source
edu entry 1Ingegneria Civile, Università degli Studi di Bari source
edu entry 2Ingegneria, Università degli Studi di Bari source
edu entry 3Laurea Magistrale LM in Ingegneria Civile e Ambientale, Università degli Studi di Bari source
edu entry 4Laurea, Ingegneria, Università degli Studi di Bari source
languagesunknown
languages linkedinEnglish, Italian source
nationalityItalian, born in Chieti source
Psychographics
top theme 1regulation_licensing_and_policy
top theme 2team_hiring_culture_and_leadership
voice profile2 coded statements; pain 1; money signal 0
Jobs to be done
job 1When Terme di Saturnia's revenue runs through high OTA commissions carried by a small digital team, I want a CRM-driven direct and loyalty booking channel, so that less of each booking's value is lost to third-party commission.
job 2When Saturnia, Terme di Chianciano and Terme di Salice market independently of one another, I want a shared demand-generation and cross-sell system across the group, so that investment in one property lifts bookings across all of them, including a B2B corporate-wellness pipeline.
job 3When a EUR15 million investment plan and the September 2026 launch of Saturnia Natural Longevity are underway, I want enough demand and awareness built ahead of launch, so that the new premium capacity and positioning reach the revenue target set for 2027. source
job 4When the resort's Natural Destination and Method positioning is sophisticated but Instagram reach stays modest at 138K followers, I want a content system built for scale across the multi-property group, so that the brand story reaches demand proportionate to how the properties are actually positioned.
job 5When the resort holds a number 1 ranking alongside guest complaints about overpriced food and inconsistent service, I want active review monitoring and an operational feedback loop, so that the ranking is not undercut by visible service gaps.
jtbd coverage noteNo register-quote (direct founder-voice) evidence exists for Massimo Caputi; every job is grounded in the sales-brief pain section, several corroborated by dossier facts about the group's acquisitions and investment plan. Emotional and social jobs are omitted: the brief's pain points describe business and operational gaps, not personal feeling or self-image language, so there is no genuine voice evidence to support those types.
Statements
Noi per esempio stiamo cercando sei spa manager e non ne troviamo nessuna!
Il cuneo fiscale eccessivo danneggia l'intero sistema
Raw harvested sources
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